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What i usually do in

Digital Growth & Acquisition

  • Conduct market and competitor analysis and defined the product's USP and positioning

  • Build the user journey map and funnel strategy for business promotion campaigns

  • Design and launch campaign architecture across Meta, Google, Telegram, and other networks, taking target conversion events from 0 to 100+ per day within 90 days

  • Manage paid media budgets of $100,000+ per month across channels

  • Direct and coordinated A/B tests, creatives, performance

  • Built analytics attribution infrastructures, mapping the full funnel from first touch to the final goal.

Engineered growth through quantitative strategy

Samples results

Sample month's reporting shows $77,629 in spend against $121,233 in attributed revenue - a 1.56× return on ad spend, tracked through the same attribution stack.

Across a sample reporting period, paid traffic converted through the funnel at a 47.8% install-to-registration rate, an 80.4% registration-to-application rate, and a 10.4% application-to-card-issuance rate - each stage instrumented end-to-end in AppsFlyer.

Illustrative recreation of client reporting data, shared with company permission. As monthly-unique applications scaled from roughly 18,600 to over 108,000, I tracked the yearly-to-monthly unique ratio as a proxy for acquisition efficiency - flagging when growth in raw volume began to run ahead of quality, and adjusting channel mix and budget pacing accordingly.

Methodology

A repeatable framework for predictable results

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